Photo and video trends to know in 2026 for brands and businesses

Artificial intelligence becomes a central tool in photo and video in 2026

In 2026, artificial intelligence in photo and video has become essential in creative workflows. It is used to speed up image selection, simplify pre editing, assist video editing, or generate voice overs. Platforms such as Runway, Midjourney, Pika Labs, or ElevenLabs are now widely used by creators and agencies. AI is a powerful tool, but it must remain at the service of a human vision.

Best practices related to AI:

Use AI to optimize workflows
Maintain a human artistic direction
Avoid fully automated usage

Smart use of AI allows brands to gain efficiency while preserving a strong and distinctive visual identity.

Why AI does not replace a professional photographer and videographer

Despite its rapid advances, AI remains unable to capture real emotions, atmosphere, human interaction, or the energy of an event. In corporate photo and video, the presence of a professional photographer and videographer is essential to understand the context, make people feel comfortable, and adapt to unexpected situations. This human dimension is now a key differentiating factor.

What only a professional brings:

A human and emotional perspective
Real time adaptability
A genuine relationship with teams

Companies that invest in real creative teams achieve more credible, more engaging, and higher performing content.

Discover our expertise in corporate photo and video in Barcelona.

Authenticity and human connection, the major trend in response to the rise of AI

With the growing volume of artificially generated content, authenticity becomes a key value in 2026. Brands increasingly favor natural, genuine, and human centered photos and videos that create a lasting emotional connection with their audience. Lifestyle content, reportage, and immersive corporate storytelling perfectly meet this expectation.

Strong visual trends:

Natural images with minimal retouching
Storytelling focused videos
Highlighting people and behind the scenes moments

This approach helps strengthen trust and improve long term engagement.

Humanize your communication with our advertising and social media photo and video services.

Premium short formats and maximum visibility on social media

Short formats remain central in 2026, but quality becomes a key criterion. Reels, Shorts, and vertical videos must be designed from the production stage to fit each platform while maintaining a strong visual identity. AI can assist with editing or subtitling, but the artistic direction remains human.

Best practices to adopt:

Short but scripted videos
Formats adapted to social media and websites
Content optimized for visibility and SEO

A well thought out strategy maximizes the impact of each production and improves overall brand visibility.

Build an effective photo and video strategy for your social media and website.

A premium aesthetic to stand out in the long term

Photo and video have become true brand assets. A premium aesthetic inspired by cinema instantly strengthens a company’s credibility. Lighting, framing, color, and sound are crafted with precision to create a coherent and memorable visual identity.

What brands are looking for:

A professional and high end result
Long term visual consistency
Reusable and adaptable content

Investing in premium production helps strengthen a brand’s positioning in a sustainable and lasting way.

Keig Studio, combining AI, human expertise, and client proximity

At Keig Studio, we use AI as a tool in service of creativity, never as an end in itself. Our team of photographers and videographers is real, accessible, professional, and human. We support companies, brands, and events in Barcelona, across Europe, and internationally with a modern and strategic vision.

Our approach is based on: