This year, the 37th edition of the America’s Cup takes place in Barcelona. It’s an opportunity to witness a spectacular event and take advantage of this competition to capture unique photos and videos!
What is the America’s Cup?
The America’s Cup is the oldest international sailing competition still in existence and one of the most prestigious. Teams from different countries compete with state-of-the-art, technologically advanced yachts.
This sports event is named after the first yacht, America, which won the inaugural race in 1851.
This year, the city of Barcelona is hosting the world’s most important regatta from August 22, 2024, to October 21, 2024.
Barcelona, chosen as the host city for this edition, offers a stunning backdrop with its Mediterranean coastlines, top-notch nautical infrastructure, and rich cultural heritage. The competition attracts not only sailing enthusiasts but also a wide international audience, sponsors, and media, contributing to a globally significant sports spectacle.
Thus, these 3 months of intense racing allow the city of Barcelona to welcome numerous visitors, from curious onlookers to amateurs and experts in the nautical sector!
The Benefits of the America’s Cup in Barcelona for Your Business
Like all global sporting events, hosting the America’s Cup brings numerous benefits to the host city in terms of economic, social, and cultural impact. For example:
- Prestigious Media Exposure:
The America’s Cup attracts global media coverage, highlighting Barcelona and its entire economy. It further enhances the city’s prominence.
- Economic Impact:
The event draws thousands of visitors, including teams, sponsors, media, and spectators. The local tourism sector (hotels, restaurants, shops) is expected to see a significant boost.
Additionally, organizing the competition requires investments in nautical infrastructure and temporary facilities, generating a large number of jobs and economic opportunities.
- Networking and Business Opportunities:
The America’s Cup attracts industry leaders, investors, and businesses from around the world, providing networking and partnership opportunities for local companies.
How to Leverage the Benefits of the America’s Cup in Barcelona for Your Business?
Tourism, marketing, and nautical industry professionals, during this competition period, it’s the perfect time to focus on your communication! It’s important to be visible and stand out to get noticed and grow your business.
Are you organizing private events and need videos? Do you own a yacht and want attractive photos? Are you a retailer or restaurateur looking to attract tourists?
Keig Studio, a professional photographer and videographer in Barcelona is available to meet all your needs!
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